Search Engine Optimization (SEO) for Miami Businesses

Posted in SEO on February 3rd, 2011 by cenapps – Be the first to comment

You have probably heard a lot about Search Engine Optimization (SEO), but how can SEO help your business? Due to the competitive nature of the Miami online market, SEO is extremely important. A Miami SEO expert should be able to effectively market your business. Purposeful online marketing for Miami businesses will bring a large website ROI (and that’s something that every business can use!).

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The Miami Business Atmosphere

Three industries thrive in Miami. Those industries include tourism, real estate, and transportation. If you are currently involved in any one of these industries, your website must stick out from the crowd. This can be accomplished through a competitive Miami SEO team. When you hire a Miami web design team, look for a company that knows the ins and outs of SEO.

There are numerous ways to market an online business. Time and time again, SEO has proven to be one of the best ways to go about online marketing for Miami businesses. Not only should your SEO content shine, it should also be written with your clients in mind. Content that does not entice your clients simply won’t provide website ROI.

Online Marketing Solutions

Online marketing can seem confusing. However, allowing a qualified Miami SEO team to handle your marketing needs is the best way to handle this task. Online marketing for Miami businesses should be up to date, effective, and competitive. In addition, any design team should be able to prove that their particular marketing strategies work.

A great online marketer should be able to build an online presence for your business. Through social networking, SEO solutions, and a site that captures readers, you should be able to gain a good return on your initial investment. When all of these things are combined, the result is a website that sells.

Converting Readers Into Clients

A website can turn a casual reader into a sale. This type of conversion can be accomplished through button placement, a strong online presence, and effective SEO. Once a reader has landed on your site, it is your site designer’s job to keep that reader interested. A great Miami site designer can accomplish this task with ease.

When shopping for a designer, make sure to ask about conversion rate. If the design team you’re considering cannot answer basic conversion questions, look for a different design company. When it comes to your website, SEO, online marketing, and conversions matter more than most other things.

Redesigning Your Website Based on Current Trends

Posted in Design Ideas, SEO, Web Design on September 9th, 2010 by cenapps – Comments Off on Redesigning Your Website Based on Current Trends

Every great company goes through a re-branding process. Even loyal clients become bored with a company’s look after a certain amount of time has passed. While it’s important to re-brand an entire company including logos, marketing collateral, and possibly a company’s name, website redesign is also important.

Clients want to view a website that’s useful, modern, and up-to-date. A site that is outdated sends the message that your entire company is outdated as well – and that’s not a message that you should be sending. Any kind of custom web design should include compelling call to actions, clear website reliability, and the latest in website security.

The Latest Website Redesign Trends

There are a lot of new website redesign trends out there. It’s crucial that you select the right trends to use. Otherwise, your website could become a confusing mess – user friendly websites are key, so make sure that your site makes sense. Here are some current website trends to consider.

  • SEO: Search Engine Optimization is a sink or swim business. Incorporating the right SEO techniques into your website will allow your site to gain instant user attention.
  • Call to Action Buttons: designing an effective call to action button is tricky. Call to actions must incorporate the right colors, design, placement, and text into one compact button.
  • Relevant Text: every work you place on your site should have a purpose. Avoid filler, useless information, and grammatical mistakes.
  • Bookmarking: your website should include bookmarking capabilities.
  • Blog: a blog is a great way to keep clients informed, demonstrate industry-specific knowledge, and gain regular readers (who will eventually become clients).
  • Social Networking: Twitter, Facebook, and other social networking sites allow you to connect with clients, business associates, and the world around you. Learn how to use these sites your advantage, and you’ll successfully promote your business.
  • Site Content Value: host events, contests, give away products, and anything else that adds true value to your site. Adding valuable content to your site is a great way to gain new customers.

Gain Client Trust

If your existing website doesn’t include the latest safety features, make sure to incorporate these features when you redesign your site. Website security is important to today’s web browsers. Far too many websites exist that can’t be trusted, and your clients will be wary of any site that isn’t secure. Client trust can be gained through custom web design, incorporating recent trends, and redesigning your website periodically.