Redesigning Your Website Based on Current Trends

Every great company goes through a re-branding process. Even loyal clients become bored with a company’s look after a certain amount of time has passed. While it’s important to re-brand an entire company including logos, marketing collateral, and possibly a company’s name, website redesign is also important.

Clients want to view a website that’s useful, modern, and up-to-date. A site that is outdated sends the message that your entire company is outdated as well – and that’s not a message that you should be sending. Any kind of custom web design should include compelling call to actions, clear website reliability, and the latest in website security.

The Latest Website Redesign Trends

There are a lot of new website redesign trends out there. It’s crucial that you select the right trends to use. Otherwise, your website could become a confusing mess – user friendly websites are key, so make sure that your site makes sense. Here are some current website trends to consider.

  • SEO: Search Engine Optimization is a sink or swim business. Incorporating the right SEO techniques into your website will allow your site to gain instant user attention.
  • Call to Action Buttons: designing an effective call to action button is tricky. Call to actions must incorporate the right colors, design, placement, and text into one compact button.
  • Relevant Text: every work you place on your site should have a purpose. Avoid filler, useless information, and grammatical mistakes.
  • Bookmarking: your website should include bookmarking capabilities.
  • Blog: a blog is a great way to keep clients informed, demonstrate industry-specific knowledge, and gain regular readers (who will eventually become clients).
  • Social Networking: Twitter, Facebook, and other social networking sites allow you to connect with clients, business associates, and the world around you. Learn how to use these sites your advantage, and you’ll successfully promote your business.
  • Site Content Value: host events, contests, give away products, and anything else that adds true value to your site. Adding valuable content to your site is a great way to gain new customers.

Gain Client Trust

If your existing website doesn’t include the latest safety features, make sure to incorporate these features when you redesign your site. Website security is important to today’s web browsers. Far too many websites exist that can’t be trusted, and your clients will be wary of any site that isn’t secure. Client trust can be gained through custom web design, incorporating recent trends, and redesigning your website periodically.

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